Thursday, March 11, 2010

Alice in Wonderland's Big Winner may be IMAX

Twelve films were converted through the IMAX process and released to IMAX theaters in 2009 versus eight in 2008.  Three of the twelve were the top three domestic box office movies of 2009:  Avatar, Transformers: Revenge of the Fallen and Harry Potter and the Half Blood Prince.  As a result, IMAX's 2009 revenues were up $68.5 million over 2008 and they showed a net profit for the first time since 2005.  The success of Alice in Wonderland at IMAX theaters so far should make 2010 another good year for IMAX Corporation.

In November 2002, Star Wars: Ep II Attack of the Clones was released in 58 IMAX theaters.  During the first week, the movie grossed an average of $24,746/per theater.  For its total 26 week IMAX run, Ep II brought in $8.5 million in box office ($10.3 million in 2010 $s).

Fast forward to 2010.  As of 3/10/2010 Alice in Wonderland had already made $12.1 million at IMAX theaters since its initial release 3/5/2010.  Per imax.com Alice can be seen at 172 theaters throughout the US making their first week average approximately $70,349/per theater.

1 comment:

chuck.kahn said...

It would have been cool to have seen "Star Wars Episode III: Revenge of the Sith" in IMAX. But there were only 151 signers to the petition: http://www.petitiononline.com/mod_perl/signed.cgi?sithimax