Thursday, March 11, 2010
Alice in Wonderland's Big Winner may be IMAX
In November 2002, Star Wars: Ep II Attack of the Clones was released in 58 IMAX theaters. During the first week, the movie grossed an average of $24,746/per theater. For its total 26 week IMAX run, Ep II brought in $8.5 million in box office ($10.3 million in 2010 $s).
Fast forward to 2010. As of 3/10/2010 Alice in Wonderland had already made $12.1 million at IMAX theaters since its initial release 3/5/2010. Per imax.com Alice can be seen at 172 theaters throughout the US making their first week average approximately $70,349/per theater.